


The tool also recommends leads to you customized as per your needs and saves the leads you're in talks with on a CRM. You can even search for people who are working remotely or raising funding for their business using LinkedIn Sales Navigator, built for sales professionals who want to foster relationships with the right prospects and generate sales. That’s right, you can locate people working at Expedia who used to work at Airbnb and went to University of Washington. You can target potential customers using a range of search options, such as company name, email, title, job functions, interests, and previous company.

No other social platform comes close to LinkedIn’s advanced accuracy in targeting of leads. At a time when connecting with your target audience and reporting accurately on leads are priorities of any B2B, LinkedIn clearly emerges at the top because: 1. No other competitor checks all the boxes. There are three factors that make LinkedIn stand out as a B2B lead generation platform, which are: Integrate Sales Navigator with your Campaign Manager How to improve LinkedIn lead generation ads? In this guide, we look at some compelling LinkedIn lead generation strategies and tools to generate demand for your sales. If you’re not using LinkedIn lead generation to communicate directly with industry leaders and target market, you’re missing out on an enormous opportunity to mint money. Not only does LinkedIn have 740 million active users worldwide, it is also the most used B2B social media platform. To that we say, LinkedIn offers the best of both worlds. But is it equally effective for lead generation? LinkedIn is great for outreach, as marketer folks will have you believe.
